Internet Marketing - Tourism & Leisure

A major part of the operation at Insight Web Marketing is the management and development of the B&B Network

The B&B Network (BNBN) is a Collective Internet Marketing Association that exists for the benefit of its members and Internet users wishing to book accommodation on-line. Membership is open to ALL B&B, Guesthouse or Hotel accommodation.

Insight Web Marketing Ltd provides the marketing management, technical support and acts as the secretariat in order maintain the collective marketing discipline. Membership is limited on a city, regional and general geographical basis to ensure the B&B Network provides due providence and the delivery of advantageous levels of business for members in their area.

The B&B Network has FOUR main functions

1. To provide a dedicated multi-website promotional vehicle for members businesses for a fixed annual fee.
2. To provide accommodation managers with realistic levels of business by utilising a large network of International websites, appropriate business capture technology, commission free secure booking & enquiry systems and WITHOUT dependence on commission based 3rd party agents or booking engines.
3. To provide members with Administration / Secretariat, Management of Secure Internet Services, Technical Support and Guardianship of the Network. (These functions are managed by a professional dedicated Internet marketing team, that includes marketing specialists, programmers, web design and technology experts at Insight Web Marketing Ltd.)
4. To provide Internet users with direct access (no middlemen) to on-line accommodation, last minute deals and special offers with the minimum of fuss via a network of regional and International websites.

Members share a collective marketing strategy that uses innovative Internet Marketing techniques, including:- dedicated websites, specialist last minute offer websites, vortal & portal gateways, an International Newsletter, Newsletter website, email advertising, search engine positioning, auto response & stealth advertising, blogs & RSS feeds, banner & button advertising, e-mail shots + traditional media advertising, exhibitions and PR. The B&B Network uses the collective marketing model to capture, retain, and share Internet visitor traffic solely for the profit of members.

The B&B Network is part of the Insight Network for travel, tourism & leisure. The Insight Network consists of national, regional and travel services websites and like the B&B Network it displays button and banner advertising to allow members to promote their accommodation as part of a “Be found & Be Seen” programme.

The B&B Network has a continuous in-house development programme that includes market research, market penetration, technological improvement and application of innovative Internet marketing techniques.