Digital Marketing Jargon Buster


What is PPC?

PPC stands for pay per click marketing. This is a type of marketing where you only pay when someone clicks on the advert displayed.


What is display advertising?

Display advertising is banner adverts shown on websites that customers can click on to get to your website.


What is re-targeting?

Re-targeting is the ability to display adverts on websites, or increase your bids to appear first for customers who have already visited your website.


What is SEO?

SEO stands for search engine optimisation. This is work to improve your sites ranking in search engines (Google, Bing etc.), it takes many forms; e.g. improving site speed & technical set up, to better content, copy & backlinks from other websites.


What is SEM?

SEM, stand for search engine marketing. This is often confused with SEO, but it really means to promote your website via paid sources (PPC, display etc).


What is Social Media marketing?

Social media marketing is promoting social profiles & websites via active marketing on those channels. It can take the form of paid (PPC etc), or organic viral type campaigns (competitions, offers etc).


What is email marketing?

Email marketing isn't just about sending emails, it's really about having an offering to capture customers details, then segmenting & sending them emails that are highly relevant to them.


Services FAQs


What marketing services do you offer?

We offer all the above services, subject to a minimum fee. We are insights driven marketers, so we always look at what your trying to achieve when building a proposal. Check out our full range of marketing services.


Why should we choose you for web design work?

All our web design work is to deliver you a great service, better conversion & a faster site. While we don't build websites from scratch, we do offer hosting and speed improvements, or optimisations to get more leads & conversions.


Why should we choose you for marketing?

Because we deliver, we always have an insight driven plan, if we don't achieve it, you don't pay for it!


Got more questions?

Drop us a line today for a free quote!